| Titolo | Unforgotten |
| Agenzia | FCB Chicago |
| Campagna | Unforgotten |
| Cliente | Illinois Council Against Handgun Violence |
| Marca | Illinois Council Against Handgun Violence |
| Posted | Aprile 2015 |
| Settore | Pubblica sicurezza, salute, igiene |
| Trama | Introducing Unforgotten – an installation/exhibit that featured lifelike statues of gun violence victims in their actual clothes. A mobile app identified the nametag on each statue, activating video of a life that was lost but not forgotten. The app connected you to a website where you could read and share more stories of victims. Most importantly, the app also enabled you to immediately take action by volunteering and by signing a petition for change. The entire experience was documented with an online film. |
| Problema | 30,000 victims die from gun violence in the US every year. People have become numb. How do you overcome their apathy and compel them to get involved? You turn apathy into action by bringing back the victims to tell their stories. And you bring them back with a live event in public spaces where they simply can’t be ignored. |
| Tipo di Media | Promozioni & Eventi |
| Lunghezza | |
| Chief Creative Officer | Todd Tilford |
| Group Creative Director | Chuck Rudnick |
| Art Director | Jordan Sparrow |
| Creative Producer | John Bleeden |
| Creative Producer | Rachel Chapman |
| Director | Ben Flaherty |
| Account Supervisor | Ky Anderson |
| Group Management Director | Karyn Kerner |
| Strategic Planner | Hayet Rida |
| Director Experience Planning | Katie Swindler |
| President | Virginia Devlin |
| Vice President (VP) | Alexis Valenti |
| Casa di Produzione | Lord + Thomas |
| Executive Producer | Katie Roach |
| Executive Producer | Jared Stachowitz |
| Editor | Steve Immer |
| Copywriter | Anthony Williams |
| Group Creative Director | Derek Sherman |
| Group Creative Director | John Skibicki |