| Titolo | Nature |
| Agenzia | Ogilvy UK |
| Campagna | Drawings - WWF |
| Cliente | WWF |
| Marca | WWF International |
| Posted | Ottobre 2011 |
| Settore | Environmental & Ecological Issues |
| Slogan | Change the world with a pen. |
| Tipo di Media | Stampa e stampati |
| Executive Creative Director | Malcolm Poynton |
| Copywriter | John Crozier |
| Art Director | Dom Sweeney |
| Illustrator | Steve O'Leary |
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