Dove - " #OneBeautifulThought"

Ogilvy Paris

Ogilvy Paris Levallois-Perret, Francia

13495

Titolo	#OneBeautifulThought
Agenzia	Ogilvy Paris
Campagna	Dove #OneBeautifulThought 2'20
Cliente	Unilever
Marca	Dove
Data di Prima Diffusione/Publicazione	2015 / 3
Settore	Cosmetica, Prodotti di bellezza, Profumi
Trama	For its latest revealing beauty stunt, Dove took the negative inner thoughts from various real French women and imagined how they would sound if people said them out loud to someone else.
Filosofia	The brand asked the women to write down their self-loathing self-talk about their own looks in a journal, and then hired two actresses to say them out loud to each other in a public environment, with the original women looking on. Even the actresses balk at some of the comments, which only serves to underline the point more: if we treated others the way we treat ourselves, we'd be the worst kind of bully.
Tipo di Media	Televisione
Lunghezza	140 seconds
Executive Creative Director	Baptiste Clinet
Creative Director	Juana O'Gorman
Creative Director	Beatrice Lassailly
Creative Director	Florian Bodet
Senior Copywriter	Maureen Mccabe
Senior Art Director	Lisa Mcleod
Planning	Pauline Desforges
Planning	John Stuart
Planning	Laura Borot
Planning	Rui Ferreira
Producer	Coralie Cupillard
Casa di Produzione	Henry de Czar - Paris
Director	Pierre Edelmann
Music	Apollo
Agency supervisor	Maria Gloria Moya
Agency Supervisor	Stéphane Orhan
Agency supervisor	Laurent Chauffeteau
Agency supervisor	Nadia Lasfar