Churchill Insurance - "Diva Soft-Top"

WCRS

WCRS London, Regno Unito

22586

Marca: Churchill Insurance
Paese: Regno Unito

Cliente: Churchill Insurance

Titolo	Diva Soft-Top
Agenzia	WCRS
Campagna	Diva Soft-Top
Cliente	Churchill Insurance
Marca	Churchill Insurance
Data di Prima Diffusione/Publicazione	2016 / 8
Settore	Assicurazioni
Slogan	Depend on the dog
Trama	The 30” TV spot opens on an idyllic British country road where we see a soft-top car broken down in a lay-by with smoke billowing out of its bonnet. The folded down roof and seats form a face that talks to Churchie, who is perched beside the car. Diva Soft-Top explains that she needs to get back up and running to meet her date – a dreamy 4x4. The 4x4 then drives past, embarrassing Diva Soft-Top. Luckily, Churchill’s Green Flag rescue van arrives to fix her. Thanks to Churchie, the situation is resolved and Diva Soft-Top is on the road again, following the 4x4 into the distance.
Filosofia	The new campaign aims to reassure customers that with Churchill’s Breakdown Service they are covered for every eventuality. The ad is the latest instalment in Churchill’s ‘Objects’ series – where everyday objects come to life to dramatize an insurance problem – and introduces the new character of Diva Soft-Top.
Tipo di Media	Televisione
Lunghezza	30 seconds
Creative Director	Orlando Warner
Creative Team	Rosanna Walker
Creative Team	Chris Da Roza
Agency Producer	Victoria Dashwood-Quick
Agency Producer	Nosisa Majuqwana
Account Manager	Emma Marsland
Account Manager	Carolina Gutierrez-Vargas
Account Manager	Joss Hunt
Account Manager	Katie Briefel
Account Planner	Elisa Edmonds
Account Planner	Alicia Gaworska
Media Agency	MediaCom
Casa di Produzione	Blinkink
Director	Joseph Mann
Image Design	Joseph Mann
Direttore della fotografia	Ed Tucker
Production Company Producer	Josh Smith
Editor	Max Windows
Editing Company	Stitch
Post Produzione	Finish
Sound	Angell Sound
Colorist	Duncan Russell
Special Effects / VFX	Andy Copping