Burger King BK - "Black Friday Whopper Shopper"

Grabarz & Partner

Grabarz & Partner Hamburg, Germania

6543

Titolo	Black Friday Whopper Shopper
Agenzia	Grabarz & Partner
Campagna	Black Friday Whopper Shopper
Cliente	Burger King
Marca	Burger King BK
Data di Prima Diffusione/Publicazione	2018 / 11
Settore	Distribuzione
Trama	Black Friday is all about deals. And what better deal could BK offer than a free Whopper? Not only that, it used the online ad budgets of 1000 other brands to pay for it. How? With banners. For the Black Friday period the agency created WHOPPER-SHOPPER.com, a shopping website crammed with banners. Whenever one was clicked, brands paid BK money from their media budgets. That money was returned to participants as Whopper vouchers.
Tipo di Media	Case Study
Lunghezza	62 seconds
CCO	Felix Fenz
Group CD	Tobias Ahrens
Creative Director	Matthias Preuss
Creative Director	Jakob Eckstein
Art Director	Alessandro Perri
Art Director	Erwin Lorenz
Copywriter	Andrew McEvoy
Copywriter	Gabriela van der Linden
Account Manager	Tim Mangels
Planning	Irene Aniteye
Graphic Designer	Aleksandr Bobrov
Global Chief Marketing Officer	Fernando Machado
Global Head of Brand Marketing	Marcelo Pascoa
Brand Manager	Rogelio Magana
Director Marketing Germany	Klaus Schmäing
Head of Marketing Communications Germany	Benedikt Lemsky
PR Agency	Alison Brod Marketing + Communications
Film Production	Rabbicorn Films GmbH
Website setup & technical support	Relevant Rewarding B.V.
Post Produzione	MITK ▽ MOTION IS THE KEY, Slaughterhouse GmbH