Housing & Development Board, Singapore - "Void Deck"

Wunderman Thompson Singapore Singapore, Singapore

801

Marca: Housing & Development Board, Singapore
Paese: Singapore

Cliente: Housing & Development Board, Singapore

Titolo	Void Deck
Agenzia	Wunderman Thompson Singapore
Campagna	Designed for Life.
Cliente	Housing & Development Board, Singapore
Marca	Housing & Development Board, Singapore
Data di Prima Diffusione/Publicazione	2019 / 10
Settore	Settore immobiliario
Slogan	Designed for Life. Not just for Living.
Trama	The Void Deck is an open space in every building built by HDB Singapore. This film shows the sometimes humorous and sometimes poignant observations by this space, of life by people from all walks of life.
Filosofia	The film shows the big picture planning of HDB by showing the most memorable moments of home happening outside the 4 walls of a flat. In doing so, it shows the big picture planning of HDB by showing that they not just build flats, but housing estates that include many public spaces that enhance the quality of life for all residents.
Problema	HDB provides good and affordable public housing. Some people feel that the estates are quite expensive. So we redefined value by changing the conversation from price per square foot to the large areas of free public spaces that enhance life which are enjoyed by residents.
Risultato	Positive perception of HDB after the campaign with many residents fondly reminiscing of their fond memories of home outside the 4 walls of their flat. Even the Prime Minister of Singapore posted the ad on his Facebook page and tweeted about it.
Tipo di Media	Televisione e Cinema
Lunghezza	90 seconds
Colonna sonora	Song Zu
Più informazioni	https://wwwhdb.gov.sg/cs/designedforlife/home.html
Advertising Agency	Wunderman Thompson Singapore
Chief Creative Officer	Farrokh Jal Madon
Copywriter	Aarti Nichlani
Copywriter	Farrokh Jal Madon
Art Director	Liyu Min Zie
Creative Director	Aarti Nichlani
Creative Director	Liyu Min Zie
Agency Executive Producer	Kimie Ong
Film Director	Cheong Heng Ho
Direttore della fotografia	Eric Yeong
Production Company Producer	Jaan Kit
Casa di Produzione	Passion Pictures Kuala Lumpur
Music	Song Zu Singapore
Director of Music	Gerard Fitzgerald
Music Producer	Donny Pereira
Agency Producer	Gwee Wei Wei
Creative Strategy	Malati Afridi
Account Director	Gaurav Lalwani
Music Composer	Adrian Sergovich
Colorist	Ben Conkey
Editor	Troy Chen
Producer	Felicia Choi
Producer	Stella Teng
Grading/Online	The Quiet Lab
Account Director	Fred Eng
Account Supervisor	Hazel Lim
Client Partner	Florence Keh