Andes - "Message in a Bottle"

Saatchi & Saatchi Argentina

Saatchi & Saatchi Argentina Buenos Aires, Argentina

Premi

24570

Marca: Andes
Paese: Argentina

Cliente: AB Inbev

Titolo	Message in a Bottle
Agenzia	Saatchi & Saatchi Argentina
Campagna	Message in a Bottle
Cliente	AB Inbev
Marca	Andes
Data di Prima Diffusione/Publicazione	2014 / 12
Settore	Birre
Trama	Based on the notion that if you’ve got something difficult to say, it’s easier to say it with an Andes, the brand has developed the first-ever beer bottle capable of recording and sending video messages. By scanning a QR code on the label, users can download an app, record a message, and send it virtually along with the bottle. The video message remains in the cloud until the recipient scans the same QR code. The message then self-destructs after playing, putting the sender at ease.
Tipo di Media	Televisione e Cinema
Lunghezza	60 seconds
Executive Creative Director	Mariano Serkin
Executive Creative Director	Maxi Itzkoff
Executive Creative Director	Juan Pablo Lufrano
Executive Creative Director	Rafael Santamarina
Executive Creative Director	Ariel Serkin
Creative Director	Diego Gueler Montero
Creative Director	Fernando Militerno
Art Director	Javier Agena Goya
Art Director	Hernan García Dietrich
Copywriter	Tobias Tercic
Copywriter	Carlos Lanus
Agency Producer	Camilo Rojas
Agency Producer	Juan Manuel Cuervo
Agency Producer	Adrian Aspani
Director	Nico Perez Veiga
Director	Ari Evasio
Account Director	Ana Bogni
Account Executive	Manuela Sorzana
Casa di Produzione	Primo
Executive Producer	Caro Cordini
Post Produzione	Sin Sistema / Pickle
Sound Design Company	Notdeaf Sound Design
Editor	Manuel Dondas
Music	Circle of sound
Advertiser's Supervisor	Diego Belbussi
Advertiser's Supervisor	Juan Francisco Zarattini
Advertiser's Supervisor	Ignacio Bosch.