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Nalle Sjöblad
Nalle Sjöblad
Director at Gesas Management
Finlandia
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TitoloThe Man Who Couldn’t Handle His Handle
Agenzia
Campagna The Man Who Couldn’t Handle His Handle
Cliente Saudi Telecom Company
Marca Saudi Telecom Company
Data di Prima Diffusione/Publicazione 2020 / 2
Settore Apparecchi telefonici
Filosofia For 11 years, many Saudis had confused Saudi Telecom Company’s @stc_ksa Twitter account with that of Chris Rowland - an American living in New Jersey who joined Twitter under the handle @stc after his college nickname St. Chris. In 2019, stc reached an agreement with Chris to hand over his Twitter handle, and the company’s objective was to communicate to their followers that @stc was now officially stc group’s handle and no longer Chris’ handle.

Not exactly earth shattering news, unless of course you know the backstory.

Who would ever have imagined that through this hilarious twist of fate, Chris Rowland would be exposed to Saudi culture, interact with the thousands of followers, and even manage to reply to them in Arabic?

Drawing inspiration from the rise of docutainment, JWT KSA developed a compelling short film, shot on location in New Jersey. It explored Chris’ side of the story, with a dramatic storyline. Scenes build to a heroic announcement that is as engaging as it is informative.
Tipo di Media Branded Content
Lunghezza
Chief Creative Operations Officer
Executive Creative Director
Associate Creative Director
Senior Art Director
Art Director
Graphic Designer
Head of Production
Associate Business Director
Account Director
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Casa di Produzione
Executive Producer
Director
Head of TV Production

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