Arda Erdik
President & Executive Creative Director at Tribal Worldwide Istanbul
Istanbul, Turchia
TitoloMonster 1
Agenzia
Campagna Rain
Cliente Audi
Marca Audi
Data di Prima Diffusione/Publicazione 2017 / 10
Settore Auto Nuove
Slogan When it rains heavy, things get scary.
Trama It rains heavy in Turkey recently.Rain censor which is crucial for these harsh weather conditions is a default component of Audi when the other brands mostly provide it as optional.These unexpected weather conditions in Turkey was an opportunity for us to underline this feature.So we prepared a press campaign consisting of metaphors telling the dangers of driving when it rains heavy.
Tipo di Media Stampa e stampati
Copywriter
Executive Creative Director
President
Executive Creative Director
Creative Group Head
Art Director
Art Director
Illustrator

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