St John Ambulance - "Baby CPR (Extended)"

BBH

BBH London, Regno Unito

12183

Marca: St John Ambulance
Paese: Regno Unito

Cliente: St John Ambulance

Titolo	Baby CPR (Extended)
Agenzia	BBH
Campagna	Nursery Rhymes Inc.
Cliente	St John Ambulance
Marca	St John Ambulance
Data di Prima Diffusione/Publicazione	2016 / 1
Settore	Government Information & Services
Trama	Find out how to help a baby who’s not breathing with #babyCPR, taught by the stars of Nursery Rhymes Inc. – the new advert from St John Ambulance. Remember the song, in case things go wrong. Please share this film. More first aid resources for parents: http://www.sja.org.uk/NurseryRhymesInc Do you know your puffs and pumps? Nursery Rhymes Inc. have got you covered. Parents told us that their baby not breathing is the first aid emergency they fear the most. We know that parents find the thought of giving their baby CPR frightening so we’ve removed the fear factor and made it as easy as possible to learn. We’ve created a short video featuring the stars of Nursery Rhymes Inc. that shows how to give baby CPR in a reassuring unforgettable way. We want parents, grandparents and anyone who cares for infants to remember the song in case things go wrong. Please share it far and wide, so that as many people as possible know some first aid.
Tipo di Media	Web Film
Lunghezza	137 seconds
Sound	750mph
Creative Team	Fred Rodwell
Creative Team	Andy Parsons
Creative Director	Ian Heartfield
Strategy Director	Rowenna Prest
Strategist	Alana King
Business Lead	Jon Barnes
Account Director	Leo Sloley
Account Executive	Louisa Steele
Producer	Victoria Keenan
Casa di Produzione	Blinkink
Director	Becky Sloan
Director	Joseph Pelling
Song and lyrics	Baker Terry
Song and lyrics	Joseph Pelling
Executive Producer	James Stevenson Bretton
Producer	Benjamin Lole
Direttore della fotografia	Ed Tucker
Post Produzione	The Mill London
Post Produzione	Blinkink
Editor	Joseph Pelling
Editor	Hugo Donkin
Editing Company	Blinkink
Media Agency	JAA