MTV Staying Alive Foundation - "Sext Life"

Y&R New York

Y&R New York New York, Stati Uniti

Premi

14640

Marca: MTV Staying Alive Foundation
Paese: Stati Uniti

Cliente: MTV

Titolo	Sext Life
Agenzia	Y&R New York
Campagna	Save Sexting
Cliente	MTV
Marca	MTV Staying Alive Foundation
Data di Prima Diffusione/Publicazione	2015 / 12
Settore	Pubblica sicurezza, salute, igiene
Trama	In a bid to generate conversation and awareness in the fight against HIV and AIDS this World AIDS Day (1 December), the MTV Staying Alive Foundation and Y&R New York have teamed up to create “Sext Life”, a tongue in cheek, faux-raunchy short film that brings sexting emojis to life in situations that would be X-rated – if they weren’t being acted out by giant emojis. In the 30-second spot, life-sized versions of the most common sexting emoji pairs – banana and donut, eggplant and peach, pointer finger and OK sign – start making out. The pairs are then joined by a giant wrapped condom, and the tagline: “Make foreplay a threesome. Add a condom.”The “Sext Life” PSA is directed by Oscar-winning film editor Angus Wall and produced by his Elastic/Pecubu Productions. Director of Photography is Jason McCormick and the life-sized emoji costumes were created by Casey Storm. As part of the “safe sexting” campaign, MTV SAF and Snaps have created a SafeSext keyboard featuring various condom emojis, so that teens can have conversations about safe sex in texting’s native language. The SafeSext emoji keyboard is free to download on iOS and Android.
Tipo di Media	Televisione
Lunghezza	30 seconds
Chief Creative Officer	Leslie Sims
Group Creative Director	Nathalie Brown
Associate Creative Director	Kate Lummus
Production Company Producer	Greg Lotus
Digital Producer	Catherine Patterson
Digital Producer	Head of Design Studio
Chief Strategy Officer	Dick deLange
Strategy Director	Mary Mazza
Strategist	Alison Geraghty
Strategist	Ethan Scott
Account Manager	Ruchi Ruparel
Account Manager	Tre Jordan
Casa di Produzione	Elastic
Director	Angus Wall
Executive Producer	Jennifer Sofio Hall
Production Company Producer	Kelly Christensen
Designer	Lyn Cho
Designer	Erika Bird
Designer	Jon Foresman
Art Director	Leanne Dare
Costume	Casey Storm
Editing Company	Rock Paper Scissors
Editor	Austyn Daines
Executive Producer	Angela Dorian
Production Company Producer	Helena Lee
Music	Travis+Maude
Executive Producer	Kala Sherman
Creative Director	David Wittman
Music Composer	David Wittman
Photographer	Olivia Bee
Developer	Snap