WWF - "Save Classic Blue"

White Rabbit

White Rabbit Budapest, Ungheria

Premi

6071

Questo spot fa parte della collezione ACT Responsible

Marca: WWF
Paese: Ungheria

Cliente: WWF

Titolo	Save Classic Blue
Agenzia	White Rabbit
Campagna	Save Classic Blue
Cliente	WWF
Marca	WWF
Data di Prima Diffusione/Publicazione	2019 / 12
Settore	Enti per la difesa dell'ambiente, degli animali
Trama	Pantone's Classic Blue made us realize the dramatic absence of this basic and essential colour in our lives.Using the format of Pantone's Color of the Year, we introduced the panorama of one of the most polluted cities: Beijing.To support our campaign, we produced posters printed on a special material that absorbs air pollution.
Filosofia	The Pantone Colour Institute announced the Classic Blue as the Colour of the Year for 2020. However, this colour reminds us of a bigger problem: the global issue of air pollution. Since carbon emissions in urban centres have increased dramatically, air pollution affects our lives in a number of ways. Not only painting our blue sky to smokey grey – but altering the whole ecosystem's basic functions, too. The posters are created in a way that they are actually able to absorb pollution from the air.
Tipo di Media	Stampa e stampati
Chief Creative Officer	Istvan Bracsok
Chief Creative Officer	Levente Kovacs
Creative Director	André Felix
Creative Director	Luis Paulo Gatti
Associate Creative Director	André Nunes Bueno
Senior Art Director	Marcos Mendes Tanaka
Art Director	Kauê Barbosa
Junior Art Director	Pedro Perevalo
Copywriter	Levente Kovacs
Copywriter	Michael Mrakovcic
Copywriter	Adam Lenart
Photographer	Wade Tregaskis
Client Services Director	Levente Balint
Account Director	Beata Stumpf
Senior Account Manager	Lilla Katona
Head of Communications	Csaba Klacsan