Mercedes-Benz - "Giant Respect."

Preuss und Preuss

Preuss und Preuss Berlin, Germania

12199

Marca: Mercedes-Benz
Paese: Germania

Cliente: Daimler AG

Titolo	Giant Respect.
Agenzia	Preuss und Preuss
Campagna	Giant Respect.
Cliente	Daimler AG
Marca	Mercedes-Benz
Data di Prima Diffusione/Publicazione	2021 / 8
Prodotto	Mercedes Citan van
Settore	Altri veicoli
Filosofia	In order to visually differentiate this gigantic effect, the visual concept uses exciting lightplays and dramatic perspectives which convey agility and flexibility – and thus show the true size of the new Citan. "Putting a real giant like Hafþór behind the wheel of the new Citan doesn't just strike a chord with our customers, but it also impressively demonstrates how spacious or gigantic the new Citan really is," explains Anja Gutmann, Head of Marketing Communications at Mercedes-Benz Vans.
Problema	The new Citan is a discreet giant in the small van segment. Surprisingly spacious for a compact van, fully loaded with innovative features such as MBUX or Active Brake Assist and also visually a true Mercedes-Benz. So it's only logical that the discreet giant should be paired up with a real giant: measuring 2.06 metres and weighing in at 155 kilogrammes, Hafþór "Thor" Júlíus Björnsson provides a testimonial as part of the international market launch campaign.
Tipo di Media	Televisione
Lunghezza	41 seconds
Managing Director	Nina Preuss
Chief Creative Officer	Michael Preuss
Client Services Director	Jana Huth
Strategist	Jens Wages
Strategist	Robert Meinert
Creative Director	Maximilian Stengl
Art Director	Maximilian Stengl
Creative Director	Oliver Flohrs
Copywriter	Oliver Flohrs
Art Director	Melanie Specht
Copywriter	Sebastian Flemmig
Copywriter	Steffen Rollbühler
Copywriter	Junior Account
Agency Producer	Sunna Pilz
Production	Czar.de (Berlin)
Director	Alexander Timmer
Direttore della fotografia	Ekkehart Pollack
Production Company Producer	Jan Fincke
Production Company Producer	Christian Brox
Production Company Producer	Vincent Taeger
Post Produzione	Acht Frankfurt
Post production campaign	Bacon X
Editor	Alexander Jurkat
Music	PlayDis!
Music	Georg von Den Busche