Honda - "Lyft"

RPA

RPA Santa Monica, Stati Uniti

17011

Marca: Honda
Paese: Stati Uniti

Cliente: Honda Motor Co., Ltd.

Titolo	Lyft
Agenzia	RPA
Campagna	Honda Lyft - Nick Thune
Cliente	Honda Motor Co., Ltd.
Marca	Honda
Posted	Dicembre 2014
Settore	Automobili/Motoveicoli
Trama	Honda debuts an online video series, “Brad, the Lyft Driver," a hidden-camera-style social video starring comedian Nick Thune and the all-new 2015 Fit. In it, Thune’s charming, offbeat character, Brad, imparts wisdom while surprising unsuspecting passengers and engaging them in fun comedic performances. In one scene, Brad talks about the importance of maintaining a good vibe in the car, which segues to him with a passenger and yelling obnoxiously out the window at people. In another, Brad discusses how he connects with passengers on a personal level, and he is seen playing odd personalized songs for people. The video series was directed by Fred Savage, who also directs “Modern Family” and “Always Sunny in Philadelphia.”
Tipo di Media	Web Film
Lunghezza	222 seconds
Chief Creative Officer	Joe Baratelli
Executive Creative Director	Jason Sperling
Creative Social Media Director	J Barbush
ACD, Copywriter	Sarah Mary Bates
Sr. Art Director	Leo Borges
Copywriter	Josh Hepburn
Art Director	Joaquin Salim
Copywriter	Peter Megler
Social Media Copywriter Intern	David Bassine
Social Media Copywriter Intern	Gabrielle Flam
Chief Production Officer	Gary Paticoff
Executive Producer	Isadora Chesler
Producer	Phung Vo
Director of Business Affrairs	Maria Del Homme
Senior Business Affairs Manager	Jennifer Ross
Management Account Director	Brett Bender
Account Director, National/Corporate Advertising	Jeff Moohr
Management Supervisor	Cathy O'Gorman
Account Executive	Angelica Hollander
Assistant Account Executive	Cory Hauser
Casa di Produzione	über content
Director	Fred Savage
Executive Producer	Preston Lee
Line Producer	Tom Lowe
Editor	Teddy Gersten
Assistant Editor	Leah Turner
Post Producer	Alexa Atkin
Flame Artist	Wes Waldron
Flare Artist	Steven Williams
Executive Producer	Rob Van
Mix and Sound Design	Lime Studios
Sound Engineer	Dave Wagg
Assistant	Adam Primack
Executive Producer	Jessica Locke
Actor / Celebrity	Nick Thune