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Fábio Freitas
Fábio Freitas
Chief Growth Officer at Madam Films
São Paulo, Brasile
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TitoloBlack Characters (Short version)
Agenzia
Campagna Black Characters
Cliente Pestana Arte & Publicações
Marca Raça Magazine
PostedGiugno 2022
Settore Giornali, Libri, Periodici
Trama In Brazil, 54% of the population is black, while 82.2% of congressmen and 84% of journalists at the biggest newspapers are white.
Problema To occupy spaces in public opinion, Raça Magazine, the largest publication on Afro Culture in Brazil, rethought the use of the most influential social network. Twitter has a limit of 280 characters. But the average characters used per tweet is 33. Which means: there are 247 characters to be occupied by a black voice. Black Characters is a collaborative tool that completes your tweet in real time, filling in the unused characters with a black reference related to the content being written. It includes 25 years of Raça’s publications and allows the black community to co-create the database by including new content.
Tipo di Media Case Study
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