McDonald's - "Hot Fudge Sundae"

Leo Burnett Germany

Leo Burnett Germany Berlin, Germania

3204

Titolo	Hot Fudge Sundae
Agenzia	Leo Burnett Germany
Campagna	McClocks
Cliente	McDonald's
Marca	McDonald's
Data di Prima Diffusione/Publicazione	2018 / 12
Settore	Ristoranti e Fast Food
Filosofia	Recently in Germany more and more McDonald’s restaurants started to stay open until late/or started to work 24Hours. In order to advertise that, Mcdonald’s launched a new print/OOH starting November/2018. Playing around with clock watch faces as it’s source of inspiration, Leo Burnett /Thjnk achieved a very unique result: displaying a long range of products using only minimalist design, McDonald’s proves once again why every time is a good time to visit their restaurants and enjoy a good Big Mac, Fries or even a McMuffin or a Chocolate Sundae. Print advertisement created by Leo Burnett, Germany for McDonald's, within the category: Food.
Tipo di Media	Stampa e stampati
Chief Creative Officer	Andreas Pauli
Chief Creative Officer	Armin Jochum
Executive Creative Director	Jörg Hoffmann
Creative Director	Florian Fehre
Lead Creative	Gustavo Nardini
Art Director / Illustrator	Gustavo Nardini
Art Director / Illustrator	Marco Sodano
Account	Netti Weber