| Titolo | Words can be Weapons |
| Agenzia | Ogilvy China |
| Campagna | Words can be Weapons |
| Cliente | Center for Psychological Research, Shenyang |
| Marca | Center for Psychological Research, Shenyang |
| Data di Prima Diffusione/Publicazione | 2014 / 4 |
| Settore | Istituzioni Governative e altre autorita' |
| Slogan | Words are more powerful than we think |
| Trama | Shockingly tragic acts of youth violence are on the rise in China. An even lesser known finding is that in China, childhood verbal abuse has a strong link to adolescent delinquency. The Center for Psychological Research, Shenyang and Ogilvy & Mather, Beijing have joined hands to launch a creative campaign that raises Chinese public awareness of the serious and detrimental effects of verbal abuse. |
| Tipo di Media | Case Study |
| Lunghezza | |
| Più informazioni | wordscanbeweapons.com |
| Creative Director | Graham Fink |
| Creative Director | Juggi Ramakrishnan |
| Creative Director | Wilson Chow |
| Creative Director | Doug Schiff |
| Creative Director | Xingsheng Qi |
| Designer | Yong Xie |
| Designer | Xingsheng Qi |
| Designer | Soonguan Poh |
| Copywriter | GuiLin Bo |
| Copywriter | Juggi Ramakrishnan |
| Copywriter | Wilson Chow |
| Copywriter | Chuyu Li |
| Art Director | Xingsheng Qi |
| Art Director | Xiaodong Xiao |
| Art Director | Lei Fu |
| Art Director | Kaixin Li |
| Art Director | Yong Xie |
| Art Director | Fei Wang |
| Editor | Morris Ku |
| Technical Director | Eric Wu |
| Media Planner | Rita Yang |
| Agency Producer | Quetina Yang |
| Interactive Designer | Jason Lee |
| Interactive Designer | Didi Shao |
| Interactive Designer | Sisi Xing |
| Producer | Jing Li |
| Strategic Business Lead | Wim Wenders |
| Strategic Business Lead | Bob Wang |
| Casa di Produzione | Massive Music |
| Sound Production | kaiser Sound Studios |
| Worldwide Chief Creative Officer | Tham Khai Meng |