| Titolo | Gatorade Billboard Refrigerator |
| Agenzia | lew'lara\TBWA |
| Campagna | Billboard Refrigerator |
| Cliente | PepsiCo Inc. |
| Marca | Gatorade |
| Data di Prima Diffusione/Publicazione | 2014 / 1 |
| Settore | Soft drinks, acque toniche |
| Filosofia | Sideline billboards are a common sight at soccer stadiums. As a result, people hardlyeven notice them anymore. With a small budget and lots of creativity, we overhauleda Gatorade sideline billboard by turning it into a fridge full of Gatorade bottles thatplayers could drink from to replenish nutrients lost during a match |
| Risultato | With a low budget we achieved 104 teams. In 22 days. On 343 matches. 23 thousandliters of sweat. 15 thousand liters of Gatorade. 6.5 million people watched thechampionship. 3 million people watched the final on Rede Globo, the biggest TVChannel in Brazil. The activation was broadcast live by Brazil’s main sportsnetworks: Globo, ESPN and SporTV. |
| Tipo di Media | Case Study |
| Lunghezza | |
| Market | Brasile |
| Creative Director | Manir Fadel |
| Creative Director | Felipe Luchi |
| Creative Director | Cesar Herszkowicz |
| Creative Team | Bernardo Romero |
| Creative Team | Vinny Couto |
| Creative Team | Ricardo Dolla |
| Account Manager | Valentina Ursini |
| Account Manager | Gabriela Marino |
| Casa di Produzione | 7 Films |
| Editor | Roberto Pereira |
| Sound Production | Mugshot Sound Producer |
| Voice | Animal Studios |
| Photographer | Paola Vianna |
| Photographer | Thiago Angst |
| Digital Retoucher | Andre Santos |
| RTV | Luzia Oliveira |
| RTV | Michele Pavao |
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