Cancer Council - "I Touch Myself"

J. Walter Thompson Sydney

J. Walter Thompson Sydney Sydney, Australia

51519

Titolo	I Touch Myself
Agenzia	J. Walter Thompson Sydney
Campagna	I Touch Myself Project
Cliente	Cancer Council Australia
Marca	Cancer Council
Data di Prima Diffusione/Publicazione	2014 / 4
Settore	Istituzioni/Associazioni
Slogan	Touch Yourself
Trama	‘I Touch Myself’ features leading female artists singing to create more awareness amongst women. The video includes Olivia Newton John, Megan Washington, Sarah McLeod, Katie Noonan, Sarah Blasko, Suze DeMarchi, Deborah Conway, Kate Ceberano, Little Pattie and Connie Mitchell covering Amphlett's track.
Filosofia	The campaign pays tribute to the iconic Australian vocalist, Chrissy Amphlett, who passed away from breast cancer almost a year ago.
Tipo di Media	Branded Content
Lunghezza	152 seconds
Colonna sonora	I Touch Myself
Digital Strategy	Trevor Crossman
General Manager	Jenny Willits
Executive Creative Director	Simon Langley
Executive Creative Director	Mark Harricks
Agency Producer	Vicky Ryan
Art Director	Alexandra Antoniou
Copywriter	Sylvianne Heim
Copywriter	sinead roarty
Account Manager	Paul Everson
Account Manager	Caroline Ludwell
Account Manager	Monica Tobin
Account Manager	Ali Clemesha
Agency Producer	Tommie McSweeney
Account Planner	Angela Morris
Director	Daniel Askill
Director	Lorin Askill
Director	Joel Pront
Production Company Producer	Charity Downing
Production Company Producer	Rachael Ford Davies
Direttore della fotografia	Russel Boyd
Music	Clive Young