| Titolo | Walkers Deep Ridged |
| Agenzia | AMV BBDO |
| Campagna | Go Big or Go Home |
| Cliente | Walkers |
| Marca | Walkers |
| Data di Prima Diffusione/Publicazione | 2014 / 4 |
| Settore | Alimentari |
| Trama | ‘Go Big or Go Home’, a multi-platform immersive video experience, could win you up to £50,000. Walkers Deep Ridged, personified by the game’s fictional host Lester Leycroft, invite you to trade your pack of crisps for the opportunity to win £5, then £25, all the way to the grand prize of £50,000.When you enter your on-pack code into the game’s bespoke website, Lester, “a man without fear”, introduces you to the game and presents you with the choice to either “Go Big” and potentially win big, or “Go Home” with your cash and avoid losing everything. Lester encourages “going big” at every stage, goading players to be brave and scolding those who conservatively retire “home” |
| Filosofia | AMV BBDO, in partnership with Initials Marketing, has created an original digital campaign for Walkers, aiming to drive sales and awareness by getting young males to buy a pack of Deep Ridged and play ‘Go Big or Go Home’. |
| Tipo di Media | Web Film |
| Lunghezza | |
| Advertising Manager | Peter Charles |
| Advertising Manager | Sam Hinchcliffe |
| Advertising Manager | Tom Durrant |
| Copywriter | Tim Riley |
| Art Director | Tim Riley |
| Account Manager | Tom Shattock |
| Account Manager | Anna Taylor |
| Account Manager | Ned Paterson |
| Agency Producer | Ian Whittle |
| Agency Producer | James Rowley |
| Agency Producer | Jessica Savory |
| Agency Producer | Maebh Kelly |
| Agency Producer | Hayley Williams |
| Account Planner | Lilian Sor |
| Media Agency | OMD |
| Media Planner | Benjamin Cooper |
| Casa di Produzione | Acne |
| Director | Henrik Sundgren |
| Production Company Producer | Ben Clark |
| Production Company Producer | Barty Dearden |
| Production Company Producer | Niclas Bergström |
| Post Produzione | Acne |
| Audio Post Production | Acne |
| Interactive Design | Acne |