Currys PC World - "Pina Colada"

AMV BBDO

AMV BBDO London, Regno Unito

7989

Titolo	Pina Colada
Agenzia	AMV BBDO
Campagna	Tech for the life you dream of…
Cliente	PC World
Marca	Currys PC World
Data di Prima Diffusione/Publicazione	2015 / 3
Settore	Computers, PDA e calcolatrici
Slogan	tech for the life you dream of
Trama	AMV BBDO launched a new campaign for Currys PC World entitled “Tech for the life you dream of…”
Filosofia	In “Pina Colada” (featured above) a woman fantasizes about using her refrigerator’s ice maker for a variety of exotic cocktails. After a musical fantasy sequence, however, she is interrupted by a very different reality. The spot ends with the line “Tech for the life you dream of” followed by “and the one you live.” Other ads in the campaign follow the same humorous fantasy/reality approach, depicting a father who imagines himself as a top chef but whose son requests something a bit simpler than he’d imagined for dinner and a child entertainer who wishes he was in a metal band.
Tipo di Media	Televisione
Lunghezza	58 seconds
Directors	The Bobbsey Twins From Homicide
Executive Creative Director	Alex Grieve
Executive Creative Director	Adrian Rossi
Producer	Andrew Studholme
Casa di Produzione	Blink London
Executive Producer	James Bland
Agency Producer	Polly Lowles
Creative Director	Clark Edwards
Direttore della fotografia	Christopher Sabogal
Editor	Ed Cheeseman
Post Produzione	The Mill London
Copywriter	Clark Edwards
Agency Planner	David Edwards
Agency Planner	Sarah Sternberg
TV Producer	Polly Lowles