| Titolo | Hipster |
| Agenzia | McCann Lisbon |
| Campagna | Breathe |
| Cliente | Oxigenio Radio Station |
| Marca | Oxigenio Radio Station |
| Data di Prima Diffusione/Publicazione | 2013 / 2 |
| Settore | TV, Radio |
| Filosofia | Oxigenio Radio Station. For those who breathe music. |
| Problema | Oxigénio is one of the most well known radio stations in Portugal, for the coolest radio audience. Living on the mood of downtempo, drum and bass, dubstep and so on, this is a radio build up for those who need music to relax, breathe in and breathe out. But they never had a strong graphic approach or communication online/offline. |
| Risultato | Finally, the brand stretches out "off air", pulling cool visuals to press, poster and online. Using the claim that everybody uses to describe the radio and what it stands for, “Music to Breathe”, McCann Lisbon created a print campaign to celebrate those who can’t live without music. Under the concept “For those who breathe music”, McCann designed in a very scientific approach a campaign with specific kinds of people, in their own chests, using their own tracheas as an ear plug: a hipster, a groove girl, a MC. |
| Tipo di Media | Poster |
| Executive Creative Director | José Godinho Marques |
| Art Director | José Godinho Marques |
| Copywriter | José Godinho Marques |
| Copywriter | Tomás Pimenta da Gama |
| Copywriter | Mario Nascimento |
| Illustration | José Godinho Marques |
More Work
SEE ALLSponsorship to the big three
- MARCA:
- Placard.pt
- AGENZIA:
- Fuel
Gamepad
- MARCA:
- Chiado Editora
- AGENZIA:
- McCann Lisbon
Phone
- MARCA:
- Chiado Editora
- AGENZIA:
- McCann Lisbon
Joystick
- MARCA:
- Chiado Editora
- AGENZIA:
- McCann Lisbon
Remote
- MARCA:
- Chiado Editora
- AGENZIA:
- McCann Lisbon
MC
- MARCA:
- Oxigenio Radio Station
- AGENZIA:
- McCann Lisbon
Groove Babe
- MARCA:
- Oxigenio Radio Station
- AGENZIA:
- McCann Lisbon