Cadbury - "There's a Glass & a Half in Everyone: Tortoise"

VCCP

VCCP Global

Premi

2108

Marca: Cadbury
Paese: Regno Unito

Cliente: Mondelez International

Titolo	There's a Glass & a Half in Everyone: Tortoise
Agenzia	VCCP
Campagna	There's a Glass & a Half in Everyone
Cliente	Mondelez International
Marca	Cadbury
Data di Prima Diffusione/Publicazione	2023 / 10
Settore	Cioccolata, Barrette, chewing-gum
Trama	Cadbury Dairy Milk has today launched its first audio ads celebrating real life moments of generosity as part of its ongoing ‘There’s a Glass and a Half in Everyone’ campaign, the series of five stories was created by global agency of record VCCP London. Each 60” radio ad tells the story of a genuine moment of kindness drawn from across the UK. To showcase the power of generosity, the campaign uses an innovative 60 second media buy by Publicis Media to disrupt the usually cluttered ad breaks and allow the heartwarming acts of kindness to get the airtime they deserve and have listeners stop in their tracks to listen. This is the first time the campaign has been extended to audio ads and posed a fresh challenge to the team in replicating the warmth and feelgood spirit of the AV campaign on the radio. To do this they continued the storytelling formula which was the focus of the AV campaign and selected their favourite stories of everyday generosity, which were retold by voiceover artist and actor Aisling Loftus. The team avoided the use of sound effects to allow the stories to deliver their simple message with greater impact. Whilst the ads have no mention of chocolate they proudly demonstrate Cadbury’s values and show how generosity brings people together.
Tipo di Media	Radio
Lunghezza	60 seconds
Advertising Agency	VCCP
Advertising Manager	Joel Cadbury
Creative Director	Simon Connor
Executive Creative Director	Jonny Parker
Executive Creative Director	Chris Birch
Creative Team	Aly Golani
Creative Team	Emma Jackson
Business Director	Charlie Griffith
Group Planning Director	Ollie Gilmore
Casa di Produzione	Factory Studios
Producer	Gaynor Goldring
Producer	Gerda Aleksandraviciute
Account Director	Will Hazelton
Account Manager	Maddie Jones
Strategist	Charlotte O’Brien
Creative Producer	Gaynor Goldring
Media Buying Agency/Media Planner	Publicis Media
Media Planner	Lynne Quinn
Media Planner	Lauren Nolan
Media Planner	Kate Osbourne
Voice Talent	Aisling Loftus