Almosafer - "As far as we go"

FP7/RUH

FP7/RUH Riyadh, Arabia Saudita

Premi

11997

Marca: Almosafer
Paese: Arabia Saudita

Cliente: Almosafer

Titolo	As far as we go
Agenzia	FP7/RUH
Campagna	As far as we go
Cliente	Almosafer
Marca	Almosafer
Data di Prima Diffusione/Publicazione	2019 / 5
Settore	Organizzazione viaggi
Filosofia	We all probably acknowledge that the world today is more divided that it has ever been. Even in Ramadan, a time of year that encourages empathy, generosity, compassion and opening doors, people in the Middle East as well as around the world haven’t seized to put down their divides. It often remains a world of “us” vs “them”. Almosafer (https://ae.almosafer.com/), a leading omni-channel travel brand from Saudi Arabia, is sending a message during Ramadan and after Ramadan, like never before – a message carrying the values and the true spirit of Ramadan from the Middle East to the world, through the eyes of a child. Now, Ramadan content in the Middle East tends to focus on the region itself. But, this Ramadan, Almosafer is breaking precedence among Middle Eastern brands. The brand is stepping outside the cliched Ramadan songs and traditions, and instead, it is sharing a story of a child travelling abroad, carrying the spirit of Ramadan to a place that has not experienced Ramadan. The launch film shows the child bringing the magic and beauty of Ramadan to the world, just like Christmas ads do for brands during Christmas. The film starts with the child planning her journey to meet someone very specific, setting off post Iftar (the breaking of the fast) at night, starting her Suhour (the opening of the fast pre-dawn) with a meal and dates on a flight, travelling across continents and finally, reaching her destination in a surprising reveal.
Tipo di Media	Interattivo
Lunghezza	126 seconds
Market	Emirati Arabi
Casa di Produzione	Dejavu Dubai
Head of Brand	Mohamed Qanati
Executive Producer	Manasvi Gosalia
Director	Tahaab Rais
Direttore della fotografia	Bobby Dhillon
Casting	Thalia Shihab
Producer	Kavya Iyer
Creative Director	Ramzy Haddad
Creative Director, Copywriter	Tahaab Rais
Art Director	Tahaab Rais
Creative Director, Copywriter	Aunindo Anoop Sen
Creative Director	Nayaab Rais
Head of Strategy	Tahaab Rais
Head of Content/PR	Nathalie Viranyi
Line Producer	Levan Maghradze
1st AD	Guram Bakradze
2nd AD	Irakli Pochkhua
Art	Tamo Chavchanidze
Art	Beka Sadagashvili
Wardrobe	Kato Gelashvili
Gaffer	Goglika Khaindrava
Music Lyricist	Tahaab Rais
Singer	Brittin Lane
Music Composer	Joe Dickinson
Songwriter	Hosam Mubarak
Songwriter	Sara Alhaian
Songwriter	Bashair Alsaif
Singer	Ekram
Editor	Rizwan Maple
Grade	Dan Mitre
Sound Designer	Joe Najm
Sound Design Company	Mango Jam Studios
Sound Effect	Krish Prasad
Post-production Producer	Mary Bou Akl