Titolo | How to drink properly |
Agenzia | Clemenger BBDO Melbourne |
Campagna | How to Dink Properly |
Cliente | DrinkWise Australia |
Marca | DrinkWise |
Data di Prima Diffusione/Publicazione | 2014 / 2 |
Settore | Enti/Istituzioni/Organizzazioni no-profit |
Slogan | Drinking Do It Properly |
Trama | Drinking Do It Properly is a campaign from DrinkWise Australia created by Clemenger BBDO that aims to moderate young adults' binge drinking behaviour. Through a series of animated web films, the campaign aims to charm rather than castigate kids. Rather than preaching abstinence to 18-24 year olds, it challenges them to drink properly, and ultimately, more responsibly. |
Tipo di Media | Web Film |
Lunghezza | |
Market | Australia |
Advertising Manager | John Scott |
Advertising Manager | Madi Jacobs |
Advertising Manager | Damian Troselj |
Creative Group Head | James McGrath |
Executive Creative Director | Ant Keogh |
Copywriter | Ellen Bullen |
Art Director | James Orr |
Managing Director | Paul McMillan |
Account Director | Jennifer Chin |
Account Director | Brendan Taylor |
Account Manager | Jarrick Lay |
Account Executive | Mark McCray |
Strategic Planning Director | Paul Rees-Jones |
Executive Producer | Sonia Von Bibra |
Producer | Sevda Cemo |
Interactive Director | Sam Mackisack |
Digital Producer | Alex Kemp |
Print Producer | Michael Travers |
Artista | Peter McDonald |
Artista | Guy Shield |
Director | Domenico Bartolo |
Producer | Fushia O'Hara |
3D Graphics | Stephen Elliget |
Music | Karlheinz Richter |
Music Composer | Mark Mitchell |
Sound | Paul LeCouter |