| Filosofia | Renowned for their good, natural food, Pret wanted to increase awareness of their coffee offering, proving to customers and staff that Pret’s coffee is as good – if not better – than its competitors. Pret is known for its unique visual style, but we wanted the coffee offering to have its own distinct identity and to reinforce their coffee credentials. Combining coffee beans, illustration, inventive typography and intriguing coffee facts, we printed our playful designs onto hessian and hung them in-store for an original, unusual twist that showcased Pret’s character and attitude towards coffee. |
