Guinness - "NoitulovE (Evolution)"

AMV BBDO

AMV BBDO London, Regno Unito

29434

Marca: Guinness
Paese: Regno Unito

Cliente: Diageo

Titolo	NoitulovE (Evolution)
Agenzia	AMV BBDO
Campagna	NoitulovE (Evolution)
Cliente	Diageo
Marca	Guinness
Data di Prima Diffusione/Publicazione	2005 / 10
Settore	Birre
Slogan	Good things come to those who wait
Trama	"Noitulove" (or "Evolution" spelt backwards) tells the story of three friends who have journeyed through evolution to reach the ultimate reward: A pint of GUINNESS. The action starts in the pub where the three men are enjoying a pint of the black stuff before the film starts to run in reverse as they devolve into prehistoric figures, mammals and flightless birds. In the final scene, the trio appear as mudskippers sipping from a muddy puddle with great dissatisfaction. The film resolves with the line "Good things come to those who wait" and a view of the ultimate pint.
Filosofia	Marking 50 years of iconic GUINNESS TV advertising, the £1million production called "NoitulovE" positions the beer as the ultimate pint. Georgina Meddows-Smith, Marketing Manager for GUINNESS beer, comments: "Over the years, weve developed a number of iconic advertising campaigns that our Guinness drinkers enjoy and recognise. Quality has always been a big focus for the brand. Bringing back 'Good things come to those who wait' has allowed us to reinforce this in our advertising in a compelling way that celebrates Guinness as the ultimate pint." "This has been a labour of love for us and we are thrilled to be developing 'Good things to those who wait' for Guinness again" said Cilla Snowball, Chairman of AMV BBDO. Shot on location in Iceland, "Noitulove" features the country's dramatic landscape of steaming mud baths, volcanic terrain and iceberg lakes. It employs an ambitious range of production techniques and special effects including CGI, time-lapse filming, prosthetics, live action, stills photography, green screen and stock footage.
Problema	The brewers of GUINNESS® beer are revamping their award-winning advertising campaign, "Good things come to those who wait" with a new ad set to air in cinemas and on TV from October 3rd.
Tipo di Media	Televisione e Cinema
Lunghezza	60 seconds
Market	Regno Unito
Recording Studio	Wave Studios
Casa di Produzione	Good Oil
Agency Producer	Yvonne Chalkley
Director	Daniel Kleinman
Casa di Produzione	Kleinman Productions
Production Company Producer	Johnnie Frankel
Copywriter	Ian Heathfield
Art Director	Matt Doman
Creative Director	Paul Brazier
Account Manager	Mark Peterson
Special Effects / VFX	William Bartlett
Music	Peter Raeburn
Cinematography	Jess Hall
Editing Company	Cut and Run LA
Music	Tom Kenyatta
Music	Nick Foster
Sound Design Company	Jonnie Burn
Sound Design Company	Peter Raeburn
Music Production	Soundtree Music
Planner	Tricia Russo
Account Manager	Michelle Okin
Marketing Manager	Georgina Meddows-Smith
Producer	Jonnie Frankel
Editor	Steve Gandolfi