Titolo | Fatty Cigarette - Reveal |
Agenzia | Havas London |
Campagna | Tobacco Control - Department of Health |
Cliente | British Heart Foundation |
Marca | British Heart Foundation |
Data di Prima Diffusione/Publicazione | 2004 / 1 |
Prodotto | Anti-Smoking Message |
Settore | Anti-Drug/Alcohol/Tobacco Message |
Slogan | We'll help you give up before you clog up completely |
Risultato | Since the Tobacco Control campaign was launched in 2000, over 10,000 lives have been saved. During this time, anti-smoking advertising has quadrupled in effective-ness to become the most powerful trigger to smokers kicking the habit. Its power has been amplified by a new kind of integration: the integration of advertisers. By creating a coalition of brands (BHF, Cancer Research UK and NHS) the Government can wage war on tobacco in a way that is compelling but not oppressive. |
Tipo di Media | Poster |
Market | Regno Unito |
Copywriter | Liz Whiston |
Art Director | Dave Shelton |
Agency Producer | Simon Devine |
Casa di Produzione | Large |
Director | Daniel Kleinman |
Producer | Johnnie Frankle |
Direttore della fotografia | Stephen Blackman |
Advertising Manager | Nick Adkin |
Account Planner | Frank Reitgassl |
Account Planner | Kate Waters |
Deputy Planning Director | Kate Waters |
Creative Director | Nick Hastings |
Copywriter | Sam Richard |
Art Director | Phil Beaumont |
Photographer | Mike Parsons |
Editor | Steve Gandolfi |