Amnesty International - "Wonderwoman"

Air, Partner of McCann

Air, Partner of McCann Brussels, Belgio

4049

Titolo	Wonderwoman
Agenzia	Air, Partner of McCann
Campagna	Superheroes don't exist
Cliente	Amnesty International
Marca	Amnesty International
Posted	Mag 2014
Settore	Istituzioni/Associazioni
Slogan	Superheroes don't exist. Only you have the power to protect human rights. Buy a candle.
Trama	Just like every other year, Amnesty International takes to the streets to sell its candles. Initially, Amnesty simply used to sell candles to raise funds. Today, however, they want to connect the benefit of purchasing a candle to all the battles Amnesty is fighting, offering the campaign depth and meaning. The aim in terms of communication is to have people understand the symbolical value of a candle and to reinforce the sense of belonging to a community of human rights defenders. Buy buying an Amnesty International candle, you are in fact defending human rights.
Tipo di Media	Radio
Lunghezza	35 seconds
Creative Director	Marie-Laure Cliquennois
Creative Director	Grégory Ginterdaele
Copywriter	Julien Scouze Riviezzo
Art Director	Sébastien Stronghead Verliefde
Agency Account	Julie De Smedt
Creative Producer	Bérengère Lurquin
Creative Producer	Marie Libouton
Graphic Designer	Aldjia Bessalah
Photographer	Grégor Collienne
Assistant	Julien Hayard
Photographer	Nadia Jellab
Digital Retoucher	François Olivier Dedeyn
Editor	Laurent Dwek
Radio Production Company	Think’n Talk