visit.brussels - "#CallBrussels"

Air, Partner of McCann

Air, Partner of McCann Brussels, Belgio

7231

Titolo	#CallBrussels
Agenzia	Air, Partner of McCann
Campagna	Call Brussels
Cliente	visit.brussels
Marca	visit.brussels
Data di Prima Diffusione/Publicazione	2016 / 1
Settore	Turismo
Trama	SUMMARY A chain of terrorist attacks in Brussels in 2015 led to an unprecedented crisis in the capital of Europe. The city’s economy, especially, tourism sector was hit hard due to negative international press coverage. To reassure travellers that Brussels was a safe place to visit, the Brussels tourism board launched the #CallBrussels campaign. Curious foreigners were invited to make up their own minds about Brussels by calling in to the city center and speaking directly with the locals. Later, a video showcasing conversations was created and diffused on the web. The campaign idea resonated with the majority of viewers. After watching the video, 74% of outsiders expressed a desire to visit the city.
Tipo di Media	Esterna
Lunghezza	135 seconds
Creative Director	Dieter De Ridder
Creative Director	Joeri Van Den Broeck
Designer	Maxime Douillet
Casa di Produzione	Lovo Films
Director	Jan Boon
Producer	Juliette Stinglhamber
Producer	Niki Michiels
Agency Producer	Daphné de le Vingne
Agency Producer	Bérengère Lurquin
Creative Team	Julien Scouze Riviezzo
Creative Team	Sébastien Stronghead Verliefde
Digital Agency	Globule Bleu
Executive Creative Director	Eric Hollander