Tom Woodington
Creative Director at 4Creative
London, Regno Unito
TitoloDerry Girls
Agenzia
Campagna Derry Girls
Cliente Channel 4
Marca Channel 4
Data di Prima Diffusione/Publicazione 2019
Settore TV, Radio
Trama Derry was one of the most violently divided cities in the world. Its world famous political murals, drawn by the IRA and loyalist paramilitaries, are symbols of this conflict. They depict the divisions of the past: “the old murals simply keep old wounds open”.

We replaced these scenes of violence with five teenagers who united the city like nothing else. It TRENDED #1 IN IRELAND, #2 IN THE UK AND #3 WORLDWIDE, and is now a key destination promoted by the Northern Ireland Tourist Board. THE NEW YORK TIMES called the mural “A SYMBOL OF PRIDE FOR THE CITY”.
Tipo di Media Poster
Executive Creative Director
Creative Director
Creative Director
Creative Director
Creative Director
Creative Team
Creative Team

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