Ministry of Communications & Technology of Colombia - "My Line"

MullenLowe SSP3 Colombia

MullenLowe SSP3 Colombia Bogotá, Colombia

14059

Titolo	My Line
Agenzia	MullenLowe SSP3 Colombia
Campagna	My Line
Cliente	Ministry Of Communications & Technology
Marca	Ministry of Communications & Technology of Colombia
Data di Prima Diffusione/Publicazione	2018
Settore	Elettronica di comsumo e Audiovisivi
Trama	In Colombia, some people still have no access to the internet and no use for smartphones due their remote location. So how do they search Google for information? The solution is My Line, a traditional telephone landline people can call no matter what the place or the device. They just dial 6000913 and ask whatever they want. In seconds My Line receives the answer from Google and relates it to the caller verbally. This traditional landline connected people without access to smartphones or the internet to Google, so they could "search" for information simply by asking. It brought the magic of the internet to even the most remote regions of Colombia.
Tipo di Media	Case Study
Lunghezza	137 seconds
Creative Director	Juan Pablo Maldonado
Creative Director	Camilo Jiménez
Copywriter	Juan Pablo Maldonado
Art Director	Mario Mendoza
Art Director	Victor Rodriguez
Art Director	Camilo Jiménez
Director	Miguel Herrera
Agency Producer	Jonhatan Bolívar
Chairman	Francisco Samper
Chief Creative Officer	Carlos Andrés Rodríguez
Chief Operating Officer	Juan-Pablo García
Image Design	Yeison Barba
Development	Jason Lusthaus
Development	Andres Pachón
Development	Eric Elia
Development	Jules Petrarca
Development	Jeremy Landis