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Gilles Fichteberg
Gilles Fichteberg
Cofondateur at Rosapark, Paris
Paris, Francia
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TitoloLabel of Love
Agenzia
Campagna Label of Love
Cliente Monoprix
Marca Monoprix
Data di Prima Diffusione/Publicazione 2017 / 5
Settore Grande Distribuzione alimentare
Slogan (Lingua Originale) Au coeur de votre vie depuis 85 ans
Trama French people are familiar with the amusing labels on goods from Monoprix stores. Here, a young boy cuts them up and turns them into messages for a girl he's got a crush on at school. She's obviously touched, but one day she disappears. Years later, at college, he see her again, and immediately dashes off to Monoprix. Better "latte" than never.

Boy meets girl. Boy falls in love. Boy sends letters declaring his love. French retailer Monoprix puts its own spin on a classic love story, using the play-on-words, tongue-in-cheek slogans printed on its packaging. These jokes have become a beloved part of French pop culture over the years, making this TV spot really hit home for French audiences. So does love win? The viewers are left to decide: the brand created 13 alternate endings on a dedicated site.
Tipo di Media Televisione e Cinema
Lunghezza
Brand Director
Strategic Planning Director
Copywriter
Art Director
Marketing Director
Strategy Director
Chief Creative Officer
Chief Creative Officer
Associate Director
TV Production
Strategic Planner
Communications Director
Marketing Manager
Account Director
Account Manager
Sound Production
Post Production
Casa di Produzione
Director

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