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Gilles Fichteberg
Gilles Fichteberg
Cofondateur at Rosapark, Paris
Paris, Francia
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TitoloSwimming-Pool
Titolo (Lingua Originale)Piscine
Agenzia
Campagna Luxury - Mars Petfood
Cliente Mars, Inc.
Marca Frolic
Data di Prima Diffusione/Publicazione 2010 / 4
Settore Prodotti per la Cura Animali
Slogan She's only with him for his biscuits
Slogan (Lingua Originale) Si elle est avec lui, c'est pour ses croquettes
Trama The campaign features ill-matched dog couples. The males are fat, ugly and fairly saggy; the females are pampered, proud and precious.

Why are they in a couple with those dogs? For their croquettes, of course...
Trama (Lingua Originale) Cette campagne met en scène des couples de chiens mal assortis. Ils sont gros, laids et plutôt avachis, elles sont apprêtées, fières et précieuses.

Pourquoi sont-elles en couples avec ces chiens? Pour leur croquettes, bien sûr...
Filosofia The agency thought up an offbeat approach that breaks away from Petfood market codes.
Problema Historically, Frolic has built its advertising saga around the creative avenue of irresistibility: dogs can’t resist the temptation of eating Frolic croquettes!

For the new campaign, CLM’s aim was to win market share by making the target younger.
Tipo di Media Televisione e Cinema
Executive Creative Director
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