| Titolo | Limo |
| Titolo (Lingua Originale) | Limousine |
| Agenzia | CLM BBDO |
| Campagna | Luxury - Mars Petfood |
| Cliente | Mars, Inc. |
| Marca | Frolic |
| Data di Prima Diffusione/Publicazione | 2010 / 3 |
| Settore | Prodotti per la Cura Animali |
| Slogan | She's only with him for his biscuits |
| Trama | The campaign features ill-matched dog couples. The males are fat, ugly and fairly saggy; the females are pampered, proud and precious. Why are they in a couple with those dogs? For their croquettes, of course... |
| Filosofia | The agency thought up an offbeat approach that breaks away from Petfood market codes. |
| Problema | Historically, Frolic has built its advertising saga around the creative avenue of irresistibility: dogs cant resist the temptation of eating Frolic croquettes! For the new campaign, CLMs aim was to win market share by making the target younger. |
| Tipo di Media | Stampa e stampati |
| Executive Creative Director | Gilles Fichteberg |
| Executive Creative Director | Jean-Francois Sacco |
| Art Director | Lucie Valloton |
| Account Director | Delphine Carpier |
| Account Manager | Julien Lemoine |
| Account Manager | Judith Romero |
| Account Manager | Thomas Laurent |
| Post Production | Clive Stewart |
| Post Production | Picto |
| Photographer | Clive Stewart |
| Art Buyer | Sylvie Etchemaité |
| Print Producer | Sylvie Etchemaité |
| Advertising Manager | Maud Roussel |
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