Frolic - "Hotel"

CLM BBDO

CLM BBDO Boulogne Billancourt, Francia

6648

Titolo	Hotel
Titolo (Lingua Originale)	Hôtel
Agenzia	CLM BBDO
Campagna	Luxury - Mars Petfood
Cliente	Mars, Inc.
Marca	Frolic
Data di Prima Diffusione/Publicazione	2010 / 3
Settore	Prodotti per la Cura Animali
Slogan	She's only with him for his biscuits
Trama	The campaign features ill-matched dog couples. The males are fat, ugly and fairly saggy; the females are pampered, proud and precious. Why are they in a couple with those dogs? For their croquettes, of course...
Filosofia	The agency thought up an offbeat approach that breaks away from Petfood market codes.
Problema	Historically, Frolic has built its advertising saga around the creative avenue of irresistibility: dogs cant resist the temptation of eating Frolic croquettes! For the new campaign, CLMs aim was to win market share by making the target younger.
Tipo di Media	Stampa e stampati
Account Director	Delphine Carpier
Advertising Manager	Maud Roussel
Art Buyer	Sylvie Etchemaité
Print Producer	Sylvie Etchemaité
Art Director	Lucie Valloton
Photographer	Clive Stewart
Post Production	Clive Stewart
Post Production	Picto
Account Manager	Julien Lemoine
Account Manager	Judith Romero
Account Manager	Thomas Laurent
Executive Creative Director	Gilles Fichteberg
Executive Creative Director	Jean-Francois Sacco