HP - "Garage"

CLM BBDO

CLM BBDO Boulogne Billancourt, Francia

8420

Titolo	Garage
Titolo (Lingua Originale)	Garage (anglais)
Agenzia	CLM BBDO
Campagna	Posters - HP
Cliente	Hewlett-Packard
Marca	HP
Data di Prima Diffusione/Publicazione	2009 / 4
Prodotto	Printer
Prodotto (Lingua Originale)	Imprimante
Slogan (Lingua Originale)	Une qualité d'impression unique
Trama	Familiar places set the scene for the print campaign. What they have in common is that they're traditionally decorated with photos or posters. Thanks to the outstanding quality of HP printing, thoste posters are strikingly lifelike.
Filosofia	The aim is to give consumers the desire to print by opening up new horizons, inspiring crativity and generating real emotion.
Problema	Printing market is highly competitive. But an edge on product innovation and technical performance no longer seems enough to convince home or business users to choose a given brand.
Tipo di Media	Stampa e stampati
Advertising Manager	Jean-Pierre LeCalvez
Advertising Manager	François Martin
Advertising Manager	Gavin Skillicorn
Creative Director	Eric Pierre
Executive Creative Director	Jean-Francois Sacco
Executive Creative Director	Gilles Fichteberg
Copywriter	Vincent Pedrocchi
Art Buyer	Sylvie Etchemaité
Strategic Planner	Brice Garçon
Account Manager	Frank Bauer
Account Manager	Nicolas FABRE
Account Manager	Audrey Bedoucha
Photographer	Jean Yves Lemoigne
Casa di Produzione	Continental
Post Production	Adrien Bénard