The Field Museum - "Electricity"

DDB Chicago

DDB Chicago Chicago, Stati Uniti

6441

Marca: The Field Museum
Paese: Stati Uniti

Cliente: The Field Museum

Titolo	Electricity
Agenzia	DDB Chicago
Campagna	Wonders of the 1893 World's Fair
Cliente	The Field Museum
Marca	The Field Museum
Posted	Dicembre 2013
Settore	Musei e monumenti
Slogan	See what she saw, the wonders of the 1893 World's Fair.
Trama	The campaign promotes the Field Museum’s current exhibit marking the 120th anniversary of the 1893 Chicago World's Fair and featuring artifacts from the landmark event. Electricity shows a woman gazing at a mammoth dynamo as an electrical arc causes her hair to stand on end “See what she saw!” exhorts the voiceover, “The wonders of the 1893 World’s Fair.”
Risultato	Filmworkers VFX Director Rob Churchill directed the spots. The boy and the woman seen in the foregrounds of the two ads were costumed actors. The background environments were constructed from historical still photographs and CGI elements. Churchill used a series of archival photos to create the Exposition grounds and a computer editing system to arrange them in 3D space. Virtual camera movement created the illusion that the boy is rising in the air with the Ferris wheel.
Tipo di Media	Televisione
Lunghezza	18 seconds
Creative Director	Karin Rose
Creative Director	MaryBeth Adduci
Creative Director	Warren Frost
Creative Director	Nathan Monteith
Creative Director	Cori Donohoe
Agency Producer	Jenny Hoffman
Business Director	Polly Poulos
Account Director	Brandon Scharold
Account Manager	John Schroeder
Casa di Produzione	Filmworkers Club
Post Production	Filmworkers Club
Director	Rob Churchill
Special Effects / VFX	Rob Churchill
Executive Producer	Lisa Long