Joi Persson
Producer at Newland
Stockholm, Svezia
TitoloXtreme
Agenzia
Campagna Xtreme
Cliente Essity
Marca Libero
PostedNovembre 2018
Settore Igiene e Prodotti per la cura della persona
Trama Once a year, Libero releases limited-edition diapers expressing its traditional theme of freedom. The Xtreme edition was inspired by extreme sports and activities. So the film is an amusing exaggeration of the challenges toddlers face every day, from climbing to bike riding. It cuts from kids taking insane risks to the real-life environment of the playground. No toddlers were harmed while making this film.
Tipo di Media Web Film
Creative Director
Copywriter
Art Director
Photographer
Casa di Produzione
Director
Producer
Graphic Designer
Account Director
Account Manager

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