Mercedes-Benz B-Class - "Justify Nothing"

antoni GmbH

antoni GmbH Berlin, Germania

6514

Marca: Mercedes-Benz B-Class
Paese: Germania

Cliente: Daimler AG

Titolo	Justify Nothing
Agenzia	antoni GmbH
Campagna	Justify Nothing
Cliente	Daimler AG
Marca	Mercedes-Benz B-Class
Data di Prima Diffusione/Publicazione	2019 / 2
Settore	Auto Nuove
Trama	The central character in the one-minute TV spot is a university professor who takes his small grandson to work with him. Together the duo has an eventful day, and attracts surprised glances e.g. during a lecture, when the young guest pipes up very audibly from his grandfather's bum bag. At the end of the day they review the events during a ride in the B-Class. This is combined with impressions of the day using photos from the professor's relationship with his daughter, which he concludes with the remark that in the 21st Century, nobody has to justify anything any longer – either for decisions or for a personal lifestyle. In line with this, the campaign claim is "Justify nothing".
Tipo di Media	Televisione e Cinema
Lunghezza	136 seconds
Casa di Produzione	Pulse Films
Executive Creative Director	Marcell Francke
Creative Director	Lucas Schneider
Creative Director	David Kauder
Art Director	Catharina Sonnenberg
Copywriter	Erick Barrios
Account Director	Rebecca Otte-Sander
Account Manager	Yvonne Mielke
Agency Executive Producer	Geraldine Gramenz-Hohlbein
Agency Producer	Maks Ciechanowski.
Director	D.A.R.Y.L
Direttore della fotografia	Lol Crowley
Production Company Producer	Neil Andrews
Editor	Sam Ostrove
Editor	Scott Butzer
Production Designer	Jacqueline Abrahams
Costume	Hannah Edwards
Post Produzione	Slaughterhouse Berlin
Sound Mix	Wave London
Sound Mix	Studiofunk
Voice	David Wilmot