Ecox - "Emergency Bikes"

Wunderman Thompson

Wunderman Thompson Boulogne Billancourt, Francia

3677

Titolo	Emergency Bikes
Agenzia	Wunderman Thompson
Campagna	Emergency Bikes
Cliente	Ecox
Marca	Ecox
Posted	Settembre 2020
Settore	Varie
Trama	Paris is the most congested city in Europe. When an emergency occurs, every minute counts: each minute lost in traffic by doctors means a 10 percent less chance of survival for patients. So, we had to help emergency doctors move faster.We created Emergency Bikes: the first urban proof medical vehicle. We worked with Ecox, the French electric bike specialist, and the Paris Emergency Services to develop a tailor-made solution made exclusively for doctors, born through innovative technology.Designed to slide through heavy traffic and with the ability to park easily in limited spaces, Emergency Bikes allow doctors to cross Paris faster than using any other vehicle.
Tipo di Media	Case Study
Lunghezza	125 seconds
Chief Executive Officer (CEO)	Vincent Druguet
Executive Creative Director	Thomas Derouault
Creative Director	Paul-Emile Raymond
Creative Director	Adrien Mancel
Art Director	Julien Chesné
Copywriter	Eric Auvinet
Project Manager	Solenn Laurent
Head of Production	Valérie Montiel
Agency Producer	Fanny Renard
Post Produzione	Leslie Marchand
Advertising Manager	Mathieu Froger