IKEA - "ThisAbles"

McCann Tel Aviv

McCann Tel Aviv Tel-Aviv-Yafo, Israele

20479

Titolo	ThisAbles
Agenzia	McCann Tel Aviv
Campagna	Ikea ThisAbles
Cliente	IKEA
Marca	IKEA
Data di Prima Diffusione/Publicazione	2019 / 3
Settore	Utensili domestici, Mobili e giardinaggio
Trama	ThisAbles by Ikea democratises furniture for people with disabilities. The agency developed 13 add-ons for Ikea's most essential products, available to download and 3D print via the special website ThisAbles.com. Each add-on solves a different accessibility issue: eg. sofa leg extenders for easier ascend, lamp button enlargers, and super-zippers for pillow covers. For those who wanted to experience or see these add-ons, the agency built the first-ever accessible space in Ikea's flagship store in Israel and prepared web video tutorials.
Tipo di Media	Product Design/Development
Lunghezza	88 seconds
Più informazioni	https://thisables.com/en/
Copywriter	idan kravitz
Copywriter	Elder Yusupov
Copywriter	Yiftach Sarig
Art Director	Kfir Peretz
Art Director	Dana Moshkowitz
Creative Director	Sigal Abudy-Weber
Creative Director	Nadav Pressman
Creative Director	Eldad Weinberger
Creative Director	Adrian Botan
Creative Director	Catalin Dobre
Client Service	Bat-el Assaying
Client Service	Sapir Zaguri
Client Service	Michal Popov
Digital Team	Eddie Goldenberg
Digital Team	Oded Lavie
Digital Team	Mietal Zeevi
Digital Team	Gili Raz
Production Manager	Emmanuelle Raz
Production Manager	Neva Zerach