Titolo | Super/Natural |
Agenzia | McKinney |
Campagna | Super/Natural |
Cliente | Mizuno |
Marca | Mizuno USA |
Data di Prima Diffusione/Publicazione | 2013 / 10 |
Prodotto | Wave Prophecy 3 |
Settore | Calzature sportive |
Trama | Mizuno's most advanced running shoe experience ever, the Wave Prophecy 3, makes runners feel like they are being propelled by a force greater than themselves. This "Super/Natural" experience is possible because of their Wave Technology. Three teaser spots helped set the stage for the release of a short film, “SuperNatural Mix,” to fully unveil the shoe. Directed by Michael Lawrence, they are beautifully crafted to celebrate the endless quest for a "brilliant" or "mezamashii" run. |
Tipo di Media | Televisione |
Lunghezza | |
Chief Creative Officer | Jonathan Cude |
Copywriter | Roger Fish |
Art Director | Will Dean |
Creative Technologist | Josh Souter |
Producer | Regina Brizzolara |
Casa di Produzione | Paradoxal |
Director | Michael Lawrence |
Editor | Nick Adcock |