Roger Fish
Copywriter at Energy BBDO
Chicago, Stati Uniti
TitoloSuper/Natural
Agenzia
Campagna Super/Natural
Cliente Mizuno
Marca Mizuno USA
Data di Prima Diffusione/Publicazione 2013 / 10
Prodotto Wave Prophecy 3
Settore Calzature sportive
Trama Mizuno's most advanced running shoe experience ever, the Wave Prophecy 3, makes runners feel like they are being propelled by a force greater than themselves. This "Super/Natural" experience is possible because of their Wave Technology. Three teaser spots helped set the stage for the release of a short film, “SuperNatural Mix,” to fully unveil the shoe. Directed by Michael Lawrence, they are beautifully crafted to celebrate the endless quest for a "brilliant" or "mezamashii" run. 
Tipo di Media Televisione
Lunghezza
Chief Creative Officer
Copywriter
Art Director
Creative Technologist
Producer
Casa di Produzione
Director
Editor

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