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Aurélien Chauvaud
Aurélien Chauvaud
Director at \ELSE
Boulogne-Billancourt, Francia
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TitoloMcDonald’s delivers to your door! 2
Agenzia
Campagna McDonald’s delivers to your door!
Cliente McDonald's
Marca McDonald's
Data di Prima Diffusione/Publicazione 2022 / 12
Settore Ristoranti e Fast Food
Filosofia It is once again through its iconic products that McDonald’s France is showcased in this new campaign by TBWA\Paris. Today, it is by promoting one of its flagship services, home delivery, that the brand depicts 3 of its famous products (Big Mac, French fries & Sundae), completely integrated into entrance doors of different types of buildings. This is to show that McDonald’s is delivering you… at your door ! The 3 visuals, photographed by Aurélien Chauvaud, intentionnally show a diversity of environments at different times of the day, to show how flexible and to what extent the delivery service is in urban and peri-urban area. It is also shows that the service can operate by day but also by night. For the Big Mac is represented a garage door of a suburban house in the middle of the day. For the French Fry, it is a double door of an urban apartment building by night. And for the Sundae, we see a traditional door of a Haussmann-style building, shot at dusk. The doors were made in 3D and play with different textures for a striking effect. The campaign can be seen outdoor, in press, on social networks and digital animations. It has been visible in France since the end of December.
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