Christine MacLean
Creative Director at Re.Agency
Toronto, Canada
TitoloStrangers in Conversation 3
Agenzia
Campagna Strangers in Conversation
Cliente Uniting
Marca Uniting
PostedOttobre 2017
Settore Fondazioni caritatevoli, Volontariato
Slogan What happens when complete strangers sit down for a conversation?
Trama Uniting has been providing services to the community for over 100 years. To show the incredible breadth of their community work, we brought together pairs of people that Uniting had helped, each from vastly different backgrounds, to hear eachother’s stories. From an initial list of over 100, 10 pairs were cast. As natural chemistry was critical, pairs were matched based on a common theme, such as identity struggles or the need to leave home. This nuanced casting laid the ground for real, raw conversations that showed the depth of Uniting’s work.
Tipo di Media Televisione e Cinema
Lunghezza
Creative Director
Direttore della fotografia
Director
Art Director
Casting Director
Creative Director
Design Director

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