Kellogg's - "Post Gym Bites"

Leo Burnett

Leo Burnett London, Regno Unito

7458

Marca: Kellogg's
Paese: Regno Unito

Cliente: Kellogg's

Titolo	Post Gym Bites
Agenzia	Leo Burnett
Campagna	Because Yum
Cliente	Kellogg's
Marca	Kellogg's
Data di Prima Diffusione/Publicazione	2016 / 9
Settore	Breakfast Cereals
Filosofia	The agency developed the ‘Because Yum’ idea to encourage people to reappraise cereal as a potential snack, getting them to eat it at different times of day outside of breakfast.Launching on 26th September, the campaign will run across Facebook, YouTube, Instagram, and Twitter.Kellogg’s aims to build a carefree, cheeky spirit around their cereal through Because Yum, opening people’s minds to many simple and delicious ways to eat cereal.Kellogg’s are tapping into different snacking occasions including elevenses, after school, and the post-gym moment whilst offering up a perfect cereal-inspired snack for that occasion - be that playdate lollies, a boxset treat, or a homework half time snack.Leo Burnett London is collaborating with DigitasLBi on further social activity to support the films, including topical work that will encourage consumers to share their own snack ideas in the run up to Halloween.The ‘Because Yum’ idea was originally created by Leo Burnett Chicago, and adapted for the UK market.
Tipo di Media	Social Media
Lunghezza	17 seconds
Casa di Produzione	Little Fish Films
Creative Director	Charlie Martin
Art Director	Lewis Beaton
Copywriter	Alex Moore
Account Director	Jessica Lyons
Agency Producer	Lisa Nicholls
Agency Producer	Javré Dow
Agency Producer	Emma Bewley
Director	Gus Filgate
Producer	Veronica Saez
Editor	Colin Greenall
Post Produzione	Jules Stevens
SOund Design	Roundtable Films
Direttore della fotografia	Luke Scully
Typographer	Ryan Dilley