Netshoes - "Pop Up Store Netshoes"

DM9Sul Porto Alegre/RS, Brasile

8855

Marca: Netshoes
Paese: Brasile

Cliente: Netshoes

Titolo	Pop Up Store Netshoes
Agenzia	DM9Sul
Campagna	Pop Up Store Netshoes
Cliente	Netshoes
Marca	Netshoes
Data di Prima Diffusione/Publicazione	2015 / 3
Settore	Calzature sportive
Slogan	The "smallest biggest store in the world"
Trama	Have you ever imagined a store with 40 thousand products in only 37 centimeters? Add that to over 17 million visitors a month. Sounds impossible, doesn’t it? Not for Netshoes, the biggest sporting e-commerce store in the world.
Filosofia	To show how all of that is possible DM9Sul, agency of the ABC Group, the biggest advertising and communication group of Brazil, created Pop Up Store Netshoes, the “smallest biggest store in the world”: A tablet, set at number 1.149 and a half Oscar Freire street, in São Paulo, considered the biggest index of retail in Brasil, where over 35 thousand people pass by. Here’s the video of the campaign: https://www.youtube.com/watch?v=eV_S666NtqA This campaign was responsible for pushing the download of their app, which hit one million downloads in seven months, positioning Netshoes amongst the 25 companies that lead the mobile adoption in Brazil in 2014, according to the Mobility Index study. “Aside from contributing to the popularization of the app, the Pop Up Store brought the online store concept to the street retail reality, which allowed the consumer to have 40 thousand products available for sale anywhere, 24 hours a day” states Marcio Callage, DM9Sul CEO. “Today mobile devices represent over 10%, in average, of all the unique monthly visitors of Netshoes. Mobile commerce already is a reality and this initiative of the Smallest Biggest Store in the World was another, creative, way of motivate people to know our Netshoes App” explains Juliano Turbino, CMO of the virtual store. Netshoes has recently announced that Riverwood Capital, a technology specialized investment fund, and the International Finance Corporation (IFC), an organization part of the World Bank Group, made an investment of U$45 million to reinforce brandawareness and presence in Latin America, expanding in Brazil, Argentina andMexico. The contribution ends the investment round received by the company in May 2014, lead by GIC (Singapore sovereign wealth fund) that, at the time, invested a total of U$170 million, the biggest investment in the history of the company. In 2014, the company hit a total net revenue of R$ 1,2 billion, a 20% increase compared to 2013 and, for the first time, registered a positive cash flow in Brazil.
Tipo di Media	Televisione
Lunghezza	61 seconds
CEO	Marcio Callage
Creative Vice-President	Marco Bezerra
Assoc. Creative Director	Everton Behenck e Rodrigo Pereira
Head of Art	João Pedro Vargas
Creation	Bruno Medeiros e Roberta Zanette
Creation	Felipe Libano
Creation	Guilherme Altreider
Customer Relations Director	Cláudia Schneider
Customer Relations	Anne Abdon
Customer Relations	FernandaPrestefelippe
Customer Relations	Paula Raymundo
Media Director	Silvio Calissi
Media (Agency side)	Adriano Souza e Leonardo Adriano
Social Media	Martha Silveira e Bibiana Saldanha
PR	Mariella Taniguchi
Planning	Liane Santi
RTVC	Thiago Vanigli e Bernardo Silva
Movie Director	Marcelo Stifelman
Film Production	Elisa Celia
Execution	Mescla
Graffic Production	Mariene Braga
Approval	Fábio Akel e Bruno Couto
Approval	Sandra Dias
Approval	Juliano Tubino