| Titolo | Rhino-Horn Toenails |
| Agenzia | Ogilvy & Mather (Vietnam) Ltd. |
| Campagna | Rhino |
| Cliente | WWF |
| Marca | WWF Greater Mekong |
| Data di Prima Diffusione/Publicazione | 2013 / 3 |
| Settore | Enti per la difesa dell'ambiente, degli animali |
| Slogan | Rhino horn is made of exactly the same stuff as human toenails, still want some? |
| Trama | Demand for rhino horn in Vietnam contributes to poaching and rhino deaths in South Africa. This campaign aims to change attitudes by likening consumption of rhino horn to eating people's fingernails. Ads appeared on Facebook, in print, TV and outdoor with donated free media space, as well as being disseminated through the internal communication networks of corporations, NGOs and universities. Result:2.2m people reached on Facebook, over 43,000 likes on the first image released and the number of fans on the WWF Vietnam Facebook page increased from 1,000 to almost 17,000. |
| Tipo di Media | Stampa e stampati |
| Executive Creative Director | Todd McCracken |
| Art Director | Richard Copping |
| Art Director | Huy Anh Le |
| Copywriter | Juggi Ramakrishnan |
| Copywriter | Martin Sutcliffe |
| Photographer | Phongkraphan Dusit |
| Producer | Intrarach Chamlong |
| Digital Retoucher | Kanakasai Chatchawarn |
| Digital Retoucher | Huy Anh Le |
| Account Executive | Mai Trang Cu |
| Account Director | Huyen Trang Tran |
| Group Account Director | Sani Ahmed |
More Work
SEE ALLRhino-Horn
- MARCA:
- WWF Greater Mekong
- AGENZIA:
- Ogilvy & Mather (Vietnam) Ltd.