Marmite - "Baby Scan 6"

adam&eveDDB

adam&eveDDB London, Regno Unito

2903

Marca: Marmite
Paese: Regno Unito

Cliente: Unilever

Titolo	Baby Scan 6
Agenzia	adam&eveDDB
Campagna	Baby Scan
Cliente	Unilever
Marca	Marmite
Data di Prima Diffusione/Publicazione	2023 / 4
Settore	Alimentari
Slogan	Lover or Hater
Filosofia	Marmite is launching a tongue-in-cheek campaign featuring parents-to-be who are looking to find out whether their babies are lovers or haters - of Marmite, that is. The “Baby Scan” campaign was created by adam&eveDDB and uses a healthy dose of humour to illustrate that the brand is aware of how divisive its flavour is. It follows a recent scientific study which revealed that babies could respond to different flavours while still in the womb. Researchers gave pregnant women different vegetables and found that their foetuses responded with varying facial expressions, suggesting that they can experience taste through the amniotic fluid in the womb. The TV spot, directed by James Rouse, will premiere tonight at 8:15pm on ITV2 during Bobs Burgers. The documentary style ad is set in a hospital’s ultrasound department and follows a number of couples who have come for a scan and are eager to find out some vital information about their baby - whether it’s a Marmite lover or hater. The TV spot is accompanied by activity across OOH, press and social, encouraging the public to sign up to the study and have a scan with one of the UK’s leading ultrasound clinics, Window to the Womb, that could reveal whether they are expecting a Marmite lover or hater.
Tipo di Media	Stampa e stampati
Lunghezza	15 seconds
Casa di Produzione	Biscuit Filmworks UK
Post Produzione	Absolute Post
Audio Post Production	Factory Studios
Advertising Manager	Georgina Bradford
Advertising Manager	Shannon Lennon-Smith
Advertising Manager	Annabelle Terry
Chief Creative Officer	Richard Brim
Creative Director	Ant Nelson
Creative Director	Mike Sutherland
Copywriter	Frances Leach
Art Director	Christopher Bowsher
Joint Head of Integrated Production	Nikki Cramphorn
Senior Planner	Liora Ingram
Junior Planner	Lucy Wilson
Chief Executive Officer (CEO)	Tammy Einav
Managing Partner	Tom White
Account Director	Max Sullivan
Project Manager	Ian Hughes
Project Manager	Amy Waldman
Project Manager	Linda-Aileen Macfarlane
Media Agency	Mindshare Europe
Media Business Director	Tess Domenet
Media Account Manager	Anna Mason
PR Agency	W Communications
PR Campaigns Director	Grace Jackson
PR Associate Director	Jessica O’Donohoe
PR Account Director	Paige Hartley
PR Account Manager	Ella Bull
Director	James Rouse
Producer	Benji Howell
Managing Director/ Executive Producer	Rupert Reynolds-Maclean
Head of Production	Polly Du Plessis
Production Manager	Tim Steele
Direttore della fotografia	Alex Melman
Casting Director	Thom Hammond
Production Designer	Niamh Coulter
Wardrobe Stylist	Selina Wong
Hair and Makeup	Michele Bayliss
Editing Company	Work Editorial
Editor	Neil Smith
Executive Post Producer	Chris Batten
Executive Post Producer	Sally Heath
Post-production Producer	Maddie Godsill
Colorist	Matt Turner
Look Dev/ R&D	Gustavo Ribeiro
VFX Supervisor and Flame Lead	Ben Robards
Flame & Nuke Lead	Chris Tobin
Nuke Artist	Harvey David
Nuke Artist	Tommy Coulter-Lister
Flame Artist	Richard Greenwood
Flame Artist	James Corden
CG Artist	Keith Rogers
CG Artist	Rebekah King-Britton
CG Artist	Patrick Keogh
CG Artist	Ollie Grant
CG Artist	Megan McLean
Audio Post Production	Jon Clarke
Audio Producer	Deborah Whitfield
Design Studio	King Henry Studios
Founder/Partner	Carolyn Henry
Design Director	Scott Silvey
Lead Retoucher	Charlie Townsend
Studio Project Manager	Dan Sandalls
Artworker	Dave Callow
Integrated Producer	Jaki Jo Hannan
Photographer's Agent	Boutique Artists
Photographer	Charlie Surbey
Senior Integrated Producer, C&A	Gareth Evans
Studio Support, C&A	Gary Halfacre
PA/Team Assistant	Phoebe Jebb