Gandhi Bookstores - "Weapons"

Y&R Mexico

Y&R Mexico Mexico City, Messico

12098

Titolo	Weapons
Agenzia	Y&R Mexico
Campagna	Knowledge Is Power
Cliente	Librerías Gandhi S.A. de C.V.
Marca	Gandhi Bookstores
Posted	Giugno 2015
Settore	Negozi al dettaglio di prossimita'
Trama	A knowledge-fueled riot, defying police aggression with books in the affecting :90 Weapons for Mexican bookstore Gandhi out of Young & Rubicam Mexico. The cinematic spot features a group of young radicals preparing to face an onslaught of riot shield-brandishing officers that are readying themselves for conflict with batons and vicious dogs. A renegade leader hurls a book at the opposing officers, initiating the clash that, despite the brutal actions of law enforcement, leaves the book-wielding revolutionaries victorious.
Tipo di Media	Televisione
Lunghezza	92 seconds
Chief Creative Officer	José Montalvo
Executive Creative Director	Agustin Velez
Creative Director	Sergio Diaz Infante
Copywriter	Rodrigo Ramirez
Art Director	Francisco Hernandez
Head of Production	Bernardo Salum
Agency Producer	Noel Abreu
Casa di Produzione	Central Films
Director	Rodrigo García Saiz
Direttore della fotografia	Beto Casillas
Executive Producer	Mauricio Francini
Editing Company	Central Films
Editor	Jorge Hernandez
Colorist	Ricky Gaussis
Post Production Coordinator	Patricia Guerra
Post Produzione	Leonel Perez
Music Production	Sonideros
Music Producer	Ramiro Del Real
Music Producer	Renato del Real
Music Composer	Ramiro Del Real
Music Composer	Renato del Real